A successful relationship with its customers is based on excellent management of specific moments, in which the consumer needs to be followed, helped and even amazed. Three success stories from the winners of the Netcomm Awards 2021 to discover approaches and results related to livestreaming commerce, the offer of advanced delivery services and the development of business innovations.

Milan, October 5, 2021 – Netcomm FORUM Industries 2021 begins, the reference event in Italy to learn more about the issues of e-commerce and digital transformation. The first day opened with the introduction of Roberto Liscia, President of Netcomm, and with the success stories of livestreaming commerce, advanced delivery and business innovation. Among the speakers: Giorgio De Gobbi, Director, Digital Store and Content Strategy, QVC Italia srl, Giacomo Bermudez, Digital Consultant & Customer Care Specialist F2D, Filippo Maria Capitanio, Co-founder TENDER.

According to the latest survey of the Observatory eCommerce B2C – Netcomm School of Management of the Polytechnic of Milan in 2020 there was a boom in sales of product at +45% with an increase of 8 billion euros.

Consistently, the latest data from the AGCOM report shows that customers have increasingly higher expectations than home delivery services.

In order to continue to support the digital evolution of the enterprises we believe it is necessary a change of paradigm also of the Logistic process of Delivery.

In fact, while in boutiques sales ceremonials and customer experience are fundamental prerogatives, when it comes to logistics these values are often lost. Missed deliveries, extra packaging, difficulties in returns.

From these assumptions was born Tender, the service of Premium Luxury delivery whose mission is to bring home the brand Experience.

With a mix of services and technology we allow our customers to “deliver premium tailored and with style” when and where they want with instant delivery, same day, next day, evening, weekend, by appointment, fully rediscovering the concept of Seamless luxury experience.

Thanks to Tender, Brands and boutiques can offer premium services such as: wardrobe, home testing, sanitization of products, made immediate.

Tender exclusively uses green vehicles, has a highly qualified staff of personal Style Rider at the complete disposal of the customer and technological solutions, in store via app, and online, integrable in the e-commerce checkout.

Our customers’ first case histories show:

Reduction of abandoned trolleys in the city – 20%
+ 10% increase in receipt for purchases in the city
+ 15% on second purchases e.g. for gifts and therefore customer loyalty