The fashion taskforce of Prince Charles of England launches, during the summit in Rome, an innovative protocol of sustainability and traceability.

During the G20 event, at Villa Wolkonski, in the presence of the leaders of the major companies, a completely innovative initiative was launched: the Digital ID, a real digital passport that tells the story of every garment, allows traceability, but above all responds to the “right of people to know if what they buy is created in a sustainable way”.

“Fashion is one of the world’s most polluting industries, but this new Digital ID shows how business is engaged in significant and measurable change: providing customers with the information they need to make cleaner, healthier and more sustainable choices. This revolution shows that business does not just talk about these problems, but that it has moved to action”.

We are about to see an industrial breakthrough, that of the fashion sector – which is among the most polluting – launching an initiative that brings together mature market demands with the need to change the culture of consumption.

The Digital Passport – Digital ID – is a revolutionary technology that uses data to inform customers of the sustainability credentials of their purchases and to facilitate the process of circularity, with the aim of providing information on how products are designed, manufactured and distributed, and thus enabling them to make more sustainable purchasing choices. At the same time, thanks to traceability, it aims to extend the longevity of products and allow brands to scale circular business models. The Fashion Taskforce is chaired by Federico Marchetti, who has already left his mark by founding Yoox and Net-a-porter, that is, giving life to luxury e-commerce twenty years ago, which states that “technology can help sustainability”. In addition, the entrepreneur claims that “Brands on one side and customers on the other, are taking this path of sustainability, customers will ask more and more and brands will give more, bringing a big change in the fashion industry”

At the event in Villa Wolkonsky, the Taskforce – in which the Olympus of fashion participates, from Armani to Cucinelli, from Mulberry and Chloè and Stella Mccartney – brought to Prince Charles the result of six months of work in the direction of a sustainable and traceable fashion.

In this context, the innovative approach of the Tender business model is placed, aimed at satisfying a further aspect related to the theme of sustainability: a logistical delivery that protects the environment and respects urban centers. All Tender deliveries are “zero emissions” because they operate with an intermodal approach that mixes urban public transport and electric vehicles owned or shared. This obviates the long-standing problem of the pollution of traditional courier vehicles, congestion in urban centres, problems of city roads – a further obstacle – to proximity trade and free movement.

Sources: Ansa, Sole 24h